The official 818 Fortune story

What is 818 Fortune?

818 Fortune is an independent Jamaican brand founded by Rashida “Ainjel” Rose. It brings botanical care, meaningful adornment, publishing and practical prosperity tools together in one intentional destination.

Rashida Ainjel Rose wearing a white headwrap and Egyptian-inspired dress
Rashida “Ainjel” Rose · Founder of 818 Fortune & 818 Mystical Success

One brand · Four clear pathways

What does 818 Fortune offer?

Each department has its own focused shopping experience, while every collection remains connected by intentional design, clear guidance and Jamaican creativity.

Botanical Beauty & Care

Batana, soaps & baths

Batana hair care, natural herb and essential-oil soap blends, and personal Betterment Baths.

Explore botanical care →
Jewellery & Adornments

Gemstones with meaning

Gemstone jewellery, symbolic adornments, medallions and an interactive custom ring builder.

Explore jewellery →
818 Money & Prosperity™

Clarity into action

Digital resources created to help customers examine patterns, organize priorities and take practical next steps.

Explore prosperity tools →
The Private Sacred Collection

Purposeful private work

Specialized symbolic pieces available through a discreet, consultation-only process.

Enter the collection →
Rashida Ainjel Rose, Jamaican founder, author and creator

Who founded 818 Fortune?

Rashida “Ainjel” Rose

The Wealth Oscillator · Architect of Transformation

Rashida “Ainjel” Rose is the Jamaican founder and creative force behind both 818 Fortune and 818 Mystical Success. Her work combines botanical knowledge, symbolic design, publishing, spiritual guidance and practical direction, giving each offering a clear purpose within the customer’s journey.

Through Ainjel Publishing, she also creates books and guided resources exploring wholistic alignment, herbal knowledge, personal patterns, prosperity and transformation.

One founder · Two connected pathways

Products with purpose.
Guidance with depth.

Rashida “Ainjel” Rose created two distinct but connected spaces so each visitor can quickly find the kind of support they need.

818 Fortune The Wealth Oscillator logo
818 Fortune · The Wealth Oscillator

The product and publishing home.

Explore Batana and botanical care, jewellery, candles, books, digital prosperity tools and private symbolic creations.

Explore 818 Fortune
Rashida Ainjel Rose presenting a Kukarma Vedic teaching for 818 Mystical Success
818 Mystical Success · The Frequency of Fortune

The guidance and teaching home.

Enter for personal readings, consultations, alignment services, metaphysical education and transformative masterclasses with Ainjel.

Visit 818 Mystical Success ↗

Brand distinction

818 Fortune is its own Jamaican brand.

The name 818 Fortune refers to the independent brand founded by Rashida “Ainjel” Rose and presented at 818Fortune.com. It is not affiliated with 818 Tequila or 818 Spirits.